Shoshana Zuboff on surveillance capitalism | VPRO Documentary

  • Published on:  Friday, December 20, 2019
  • Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. "The Age of Surveillance Capitalism," reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism?

    In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data?

    It is 2000, and the crisis has caused deep wounds. How will startup Google survive the bursting of the internet bubble? Founders Larry Page and Sergey Brin don't know anymore how to turn the tide. By chance, Google discovers that the "residual data" that people leave behind in their searches on the internet is very precious and tradable.

    This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: "surveillance capitalism."

    Original title: De grote dataroof

    Director: Roland Duong
    Research: Tom Reijner, Halil Ibrahim Özpamuk
    Camera: Adri Schrover
    Sound: Jochem Salemink
    Editing: Roland Duong, Paul Delput, Rinze Schuurman
    Production: Marie Schutgens
    Production assistant: Britt Bennink
    Image Editing: Rob Dorrestijn, Paula Witkamp
    Online Coordinator: Arja van den Bergh
    Commissioning Editors: Bregtje van der Haak, Doke Romeijn

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